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UMoveFree's New Chapter: A Blend of Tradition and Innovation

UMoveFree's New Chapter: A Blend of Tradition and Innovation

This month, UMoveFree is entertain an exciting new chapter- a brand refresh! It's been seven years since we last updated our look, and the time has come for a new change. This transformation isn't just a makeover; it's the most significant and daring stride we've taken in our 21-year history to ensure that your quest for the perfect home is smoother and more delightful than ever.

While we are ready for new phase, we are holding onto our iconic name – UMoveFree. It's more than just a name; it's a legacy, a symbol of trust and excellence in the Texas apartment locating scene. And lots of free moves. Still, we're not just changing our look; we're redefining what UMoveFree is. We are infusing it with a clean, crisp, and modern aesthetic that resonates with our commitment to innovation. We're going beyond contemporary appeal; it's a thoughtful blend of our rich heritage and design-forward way of thought.

Welcome to the new UMoveFree – where tradition meets innovation, and every search is a step towards the future.

Honoring Our Roots and Pioneering Spirit

UMoveFree has always been at the forefront of the Texas real estate scene, leading the way to market rental properties while popularizing the free move idea. Serving over 4 million customers, our team of apartment locators has become a household name across our markets, synonymous with trust and quality. As we evolve, our commitment to making your apartment search easier remains unchanged. Our new logo and website design reflect this balance – a modern twist on the classic feel you've come to know and trust.

Embracing a Tech-Forward, Modern Style

In an era where technology is reshaping our world, UMoveFree is not only adapting; we want to lead the way. Our new logo is a testament to this ethos – smoother, bolder, and more sophisticated, it symbolizes our commitment to a seamless and advanced approach in apartment locating. In many cases, you will see UMoveFree without our historical “free apartment locators” tagline. The world knows who we are and what we do.

A Fresh Palette

Our transformation is deep-rooted, extending to the very core of our visual identity. We're embracing crisper, bolder colors and more mobile-friendly styles, ensuring an engaging and accessible experience across all devices. The introduction of a brand kit marks a significant shift from our previous imagery. Gone are the days of generic stock photos; we're moving towards a unique, ownable style that's unmistakably UMoveFree.

Meet Object Sans

The selection of Pangram Pangram Foundry's Object Sans as our font is a key element of our brand's new chapter. This font is more than just a typeface; it's a statement of fun and flair. Object Sans is a versatile, contemporary type family that beautifully merges the best qualities of Swiss neo-grotesks and geometric fonts. It's a multifunctional workhorse, designed to excel in various contexts – from digital layouts to printed materials. The base of our new logo stems from Object Sans. We are so happy to work with this beautiful font that illuminates our brand and message. We think it looks great and we've had fun using it.

New Looks and New Experiences

We're also thrilled to roll out the latest updates to our website, a move that goes beyond mere aesthetics. We are redefining functionality and elevating the user experience by with modern styles that not only enhance its professional appearance but also make navigation smoother and more intuitive. By elevating our design quality, UMoveFree attracts a wider audience, offering both long-time customers and newcomers an experience that's both familiar and fresh.

With these changes, the UMoveFree experience becomes more mobile-friendly than ever. Whether on a phone, tablet, or computer, your journey to finding the perfect home is just a few clicks away. We're also introducing new landing pages, like luxury apartment pages, and we've improved our agent's search tools. These enhancements are designed to make your apartment search more personalized and efficient.

Embracing Our Legacy and Forging Ahead with Innovation

As UMoveFree embarks on this new chapter, we do so with a deep reverence for our past and an eager eye towards the future. Our brand's refreshment is a reflection of our enduring legacy, built on authenticity, resilience, and a profound understanding of the communities we've served for decades. This evolution is a strategic enhancement of our services, thoughtfully designed to mirror our extensive knowledge of the market. This transformation is a reinforcement of our commitment to remain at the forefront as one of the original apartment locators in Texas, now armed with the latest in technology and design.

Today, UMoveFree stands renewed – a brand that's decisively design-forward, harnessing this focus to drive technological innovation and elevate our services. Our new look is the first step in a series of advancements. It symbolizes our dedication not just to keep pace with changing times, but to set new industry standards. As we embark on this exciting path, we're filled with confidence that our renewed emphasis on design and technology will propel us to new heights of success and customer satisfaction. We're not just updating our brand; we're redefining the experience of finding the perfect home, ensuring that every interaction with UMoveFree is as unique and fulfilling as the homes we help our clients discover. Thank you for your trust!